Hertz Company Cyber Security Posture

hertz.com

Hertz is one of the worldโ€™s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewardsยฎ loyalty program, and because of Hertzโ€™s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

Hertz Company Details

Linkedin ID:

hertz

Employees number:

20378 employees

Number of followers:

210412.0

NAICS:

561

Industry Type:

Travel Arrangements

Homepage:

hertz.com

IP Addresses:

Scan still pending

Company ID:

HER_2626880

Scan Status:

In-progress

AI scoreHertz Risk Score (AI oriented)

Between 900 and 1000

This score is AI-generated and less favored by cyber insurers, who prefer the TPRM score.

Ailogo

Hertz Company Scoring based on AI Models

Model NameDateDescriptionCurrent Score DifferenceScore
AVERAGE-Industry03-12-2025

This score represents the average cybersecurity rating of companies already scanned within the same industry. It provides a benchmark to compare an individual company's security posture against its industry peers.

N/A

Between 900 and 1000

Hertz Company Cyber Security News & History

Past Incidents
0
Attack Types
0
EntityTypeSeverityImpactSeenUrl IDDetailsView

Hertz Company Subsidiaries

SubsidiaryImage

Hertz is one of the worldโ€™s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewardsยฎ loyalty program, and because of Hertzโ€™s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

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newsone

Hertz Cyber Security News

2025-04-15T07:00:00.000Z
Hertz says personal data breached in connection with Cleo file-transfer flaws

Hertz Corp. confirmed a threat actor gained access to sensitive personal data in a breach linked to vulnerabilities in Cleo file-transferย ...

2025-07-05T22:45:44.000Z
Dunkin' donuts ranked, Alaska and Hawaiian cyber attacks, Grand Hyatt Playa del Carmen exits Hyatt, and AI causes problems for Hertz renters (Saturday Selection)

Today we've got all the Dunkin' donuts ranked, we'll talk about Alaska, Hawaiian (and others) experiencing cyber attacks, Grand Hyatt Playaย ...

2025-04-14T07:00:00.000Z
Hertz says hackers stole its customer data

Rental car firm Hertz Global said on Monday some of its users' data was stolen in a breach involving one of its vendors.

2025-04-15T07:00:00.000Z
Hertz customer data stolen in breach, possibly including licenses, social security numbers

On April 14, 2025, Hertz alerted customers that their personal data was exposed to hackers through its vendor Cleo.

2025-04-14T07:00:00.000Z
Hertz says customersโ€™ personal data and driverโ€™s licenses stolen in data breach

Car rental giant Hertz has begun notifying its customers of a data breach that included their personal information and driver's licenses.

2025-04-15T07:00:00.000Z
Data breach at rental company Hertz exposes customers' personal information

Car rental company Hertz says a data breach that occurred in 2024 has compromised customers' information.

2025-04-16T07:00:00.000Z
Hertz Confirms Data Breach After Hackers Stole Customer PII

Car rental giant Hertz reports a data breach through vendor Cleo, potentially exposing names, credit card details, and driver's licenseย ...

2025-04-15T07:00:00.000Z
Hertz Discloses Data Breach Linked to Cleo Hack

Hertz Corporation warned customers of the Hertz, Thrifty, and Dollar brands that their personal information was exposed in a data breach.

2025-04-14T07:00:00.000Z
Hertz Says Hackers Stole License Numbers, Credit Card Data

Hertz is alerting customers to a data breach involving drivers' license numbers and other personal information following a hack in itsย ...

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faq

Frequently Asked Questions (FAQ) on Cybersecurity Incidents

Hertz CyberSecurity History Information

Total Incidents: According to Rankiteo, Hertz has faced 0 incidents in the past.

Incident Types: As of the current reporting period, Hertz has not encountered any cybersecurity incidents.

Total Financial Loss: The total financial loss from these incidents is estimated to be {total_financial_loss}.

Cybersecurity Posture: The company's overall cybersecurity posture is described as Hertz is one of the worldโ€™s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewardsยฎ loyalty program, and because of Hertzโ€™s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States..

Detection and Response: The company detects and responds to cybersecurity incidents through {description_of_detection_and_response_process}.

Incident Details

Incident 1: Ransomware Attack

Title: {Incident_Title}

Description: {Brief_description_of_the_incident}

Date Detected: {Detection_Date}

Date Publicly Disclosed: {Disclosure_Date}

Date Resolved: {Resolution_Date}

Type: {Type_of_Attack}

Attack Vector: {Attack_Vector}

Vulnerability Exploited: {Vulnerability}

Threat Actor: {Threat_Actor}

Motivation: {Motivation}

Incident 2: Data Breach

Title: {Incident_Title}

Description: {Brief_description_of_the_incident}

Date Detected: {Detection_Date}

Date Publicly Disclosed: {Disclosure_Date}

Date Resolved: {Resolution_Date}

Type: {Type_of_Attack}

Attack Vector: {Attack_Vector}

Vulnerability Exploited: {Vulnerability}

Threat Actor: {Threat_Actor}

Motivation: {Motivation}

Common Attack Types: As of now, the company has not encountered any reported incidents involving common cyberattacks.

Identification of Attack Vectors: The company identifies the attack vectors used in incidents through {description_of_identification_process}.

Impact of the Incidents

Incident 1: Ransomware Attack

Financial Loss: {Financial_Loss}

Data Compromised: {Data_Compromised}

Systems Affected: {Systems_Affected}

Downtime: {Downtime}

Operational Impact: {Operational_Impact}

Conversion Rate Impact: {Conversion_Rate_Impact}

Revenue Loss: {Revenue_Loss}

Customer Complaints: {Customer_Complaints}

Brand Reputation Impact: {Brand_Reputation_Impact}

Legal Liabilities: {Legal_Liabilities}

Identity Theft Risk: {Identity_Theft_Risk}

Payment Information Risk: {Payment_Information_Risk}

Incident 2: Data Breach

Financial Loss: {Financial_Loss}

Data Compromised: {Data_Compromised}

Systems Affected: {Systems_Affected}

Downtime: {Downtime}

Operational Impact: {Operational_Impact}

Conversion Rate Impact: {Conversion_Rate_Impact}

Revenue Loss: {Revenue_Loss}

Customer Complaints: {Customer_Complaints}

Brand Reputation Impact: {Brand_Reputation_Impact}

Legal Liabilities: {Legal_Liabilities}

Identity Theft Risk: {Identity_Theft_Risk}

Payment Information Risk: {Payment_Information_Risk}

Average Financial Loss: The average financial loss per incident is {average_financial_loss}.

Commonly Compromised Data Types: The types of data most commonly compromised in incidents are {list_of_commonly_compromised_data_types}.

Incident 1: Ransomware Attack

Entity Name: {Entity_Name}

Entity Type: {Entity_Type}

Industry: {Industry}

Location: {Location}

Size: {Size}

Customers Affected: {Customers_Affected}

Incident 2: Data Breach

Entity Name: {Entity_Name}

Entity Type: {Entity_Type}

Industry: {Industry}

Location: {Location}

Size: {Size}

Customers Affected: {Customers_Affected}

Response to the Incidents

Incident 1: Ransomware Attack

Incident Response Plan Activated: {Yes/No}

Third Party Assistance: {Yes/No}

Law Enforcement Notified: {Yes/No}

Containment Measures: {Containment_Measures}

Remediation Measures: {Remediation_Measures}

Recovery Measures: {Recovery_Measures}

Communication Strategy: {Communication_Strategy}

Adaptive Behavioral WAF: {Adaptive_Behavioral_WAF}

On-Demand Scrubbing Services: {On_Demand_Scrubbing_Services}

Network Segmentation: {Network_Segmentation}

Enhanced Monitoring: {Enhanced_Monitoring}

Incident 2: Data Breach

Incident Response Plan Activated: {Yes/No}

Third Party Assistance: {Yes/No}

Law Enforcement Notified: {Yes/No}

Containment Measures: {Containment_Measures}

Remediation Measures: {Remediation_Measures}

Recovery Measures: {Recovery_Measures}

Communication Strategy: {Communication_Strategy}

Adaptive Behavioral WAF: {Adaptive_Behavioral_WAF}

On-Demand Scrubbing Services: {On_Demand_Scrubbing_Services}

Network Segmentation: {Network_Segmentation}

Enhanced Monitoring: {Enhanced_Monitoring}

Incident Response Plan: The company's incident response plan is described as {description_of_incident_response_plan}.

Third-Party Assistance: The company involves third-party assistance in incident response through {description_of_third_party_involvement}.

Data Breach Information

Incident 2: Data Breach

Type of Data Compromised: {Type_of_Data}

Number of Records Exposed: {Number_of_Records}

Sensitivity of Data: {Sensitivity_of_Data}

Data Exfiltration: {Yes/No}

Data Encryption: {Yes/No}

File Types Exposed: {File_Types}

Personally Identifiable Information: {Yes/No}

Prevention of Data Exfiltration: The company takes the following measures to prevent data exfiltration: {description_of_prevention_measures}.

Handling of PII Incidents: The company handles incidents involving personally identifiable information (PII) through {description_of_handling_process}.

Ransomware Information

Incident 1: Ransomware Attack

Ransom Demanded: {Ransom_Amount}

Ransom Paid: {Ransom_Paid}

Ransomware Strain: {Ransomware_Strain}

Data Encryption: {Yes/No}

Data Exfiltration: {Yes/No}

Ransom Payment Policy: The company's policy on paying ransoms in ransomware incidents is described as {description_of_ransom_payment_policy}.

Data Recovery from Ransomware: The company recovers data encrypted by ransomware through {description_of_data_recovery_process}.

Regulatory Compliance

Ransomware Logo

Incident 1: Ransomware Attack

Regulations Violated: {Regulations_Violated}

Fines Imposed: {Fines_Imposed}

Legal Actions: {Legal_Actions}

Regulatory Notifications: {Regulatory_Notifications}

Data Breach Logo

Incident 2: Data Breach

Regulations Violated: {Regulations_Violated}

Fines Imposed: {Fines_Imposed}

Legal Actions: {Legal_Actions}

Regulatory Notifications: {Regulatory_Notifications}

Regulatory Frameworks: The company complies with the following regulatory frameworks regarding cybersecurity: {list_of_regulatory_frameworks}.

Ensuring Regulatory Compliance: The company ensures compliance with regulatory requirements through {description_of_compliance_measures}.

Lessons Learned and Recommendations

Incident 1: Ransomware Attack

Lessons Learned: {Lessons_Learned}

Incident 2: Data Breach

Lessons Learned: {Lessons_Learned}

Incident 1: Ransomware Attack

Recommendations: {Recommendations}

Incident 2: Data Breach

Recommendations: {Recommendations}

Key Lessons Learned: The key lessons learned from past incidents are {list_of_key_lessons_learned}.

Implemented Recommendations: The company has implemented the following recommendations to improve cybersecurity: {list_of_implemented_recommendations}.

References

Incident 1: Ransomware Attack

Source: {Source}

URL: {URL}

Date Accessed: {Date_Accessed}

Incident 2: Data Breach

Source: {Source}

URL: {URL}

Date Accessed: {Date_Accessed}

Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at {list_of_additional_resources}.

Investigation Status

Incident 1: Ransomware Attack

Investigation Status: {Investigation_Status}

Incident 2: Data Breach

Investigation Status: {Investigation_Status}

Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through {description_of_communication_process}.

Stakeholder and Customer Advisories

Incident 1: Ransomware Attack

Stakeholder Advisories: {Stakeholder_Advisories}

Customer Advisories: {Customer_Advisories}


Incident 2: Data Breach

Stakeholder Advisories: {Stakeholder_Advisories}

Customer Advisories: {Customer_Advisories}

Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: {description_of_advisories_provided}.

Initial Access Broker

Incident 1: Ransomware Attack

Entry Point: {Entry_Point}

Reconnaissance Period: {Reconnaissance_Period}

Backdoors Established: {Backdoors_Established}

High Value Targets: {High_Value_Targets}

Data Sold on Dark Web: {Yes/No}

Incident 2: Data Breach

Entry Point: {Entry_Point}

Reconnaissance Period: {Reconnaissance_Period}

Backdoors Established: {Backdoors_Established}

High Value Targets: {High_Value_Targets}

Data Sold on Dark Web: {Yes/No}

Monitoring and Mitigation of Initial Access Brokers: The company monitors and mitigates the activities of initial access brokers through {description_of_monitoring_and_mitigation_measures}.

Post-Incident Analysis

Incident 1: Ransomware Attack

Root Causes: {Root_Causes}

Corrective Actions: {Corrective_Actions}

Incident 2: Data Breach

Root Causes: {Root_Causes}

Corrective Actions: {Corrective_Actions}

Post-Incident Analysis Process: The company's process for conducting post-incident analysis is described as {description_of_post_incident_analysis_process}.

Corrective Actions Taken: The company has taken the following corrective actions based on post-incident analysis: {list_of_corrective_actions_taken}.

Additional Questions

General Information

Ransom Payment History: The company has {paid/not_paid} ransoms in the past.

Last Ransom Demanded: The amount of the last ransom demanded was {last_ransom_amount}.

Last Attacking Group: The attacking group in the last incident was {last_attacking_group}.

Incident Details

Most Recent Incident Detected: The most recent incident detected was on {most_recent_incident_detected_date}.

Most Recent Incident Publicly Disclosed: The most recent incident publicly disclosed was on {most_recent_incident_publicly_disclosed_date}.

Most Recent Incident Resolved: The most recent incident resolved was on {most_recent_incident_resolved_date}.

Impact of the Incidents

Highest Financial Loss: The highest financial loss from an incident was {highest_financial_loss}.

Most Significant Data Compromised: The most significant data compromised in an incident was {most_significant_data_compromised}.

Most Significant System Affected: The most significant system affected in an incident was {most_significant_system_affected}.

Response to the Incidents

Third-Party Assistance in Most Recent Incident: The third-party assistance involved in the most recent incident was {third_party_assistance_in_most_recent_incident}.

Containment Measures in Most Recent Incident: The containment measures taken in the most recent incident were {containment_measures_in_most_recent_incident}.

Data Breach Information

Most Sensitive Data Compromised: The most sensitive data compromised in a breach was {most_sensitive_data_compromised}.

Number of Records Exposed: The number of records exposed in the most significant breach was {number_of_records_exposed}.

Ransomware Information

Highest Ransom Demanded: The highest ransom demanded in a ransomware incident was {highest_ransom_demanded}.

Highest Ransom Paid: The highest ransom paid in a ransomware incident was {highest_ransom_paid}.

Regulatory Compliance

Highest Fine Imposed: The highest fine imposed for a regulatory violation was {highest_fine_imposed}.

Most Significant Legal Action: The most significant legal action taken for a regulatory violation was {most_significant_legal_action}.

Lessons Learned and Recommendations

Most Significant Lesson Learned: The most significant lesson learned from past incidents was {most_significant_lesson_learned}.

Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was {most_significant_recommendation_implemented}.

References

Most Recent Source: The most recent source of information about an incident is {most_recent_source}.

Most Recent URL for Additional Resources: The most recent URL for additional resources on cybersecurity best practices is {most_recent_url}.

Investigation Status

Current Status of Most Recent Investigation: The current status of the most recent investigation is {current_status_of_most_recent_investigation}.

Stakeholder and Customer Advisories

Most Recent Stakeholder Advisory: The most recent stakeholder advisory issued was {most_recent_stakeholder_advisory}.

Most Recent Customer Advisory: The most recent customer advisory issued was {most_recent_customer_advisory}.

Initial Access Broker

Most Recent Entry Point: The most recent entry point used by an initial access broker was {most_recent_entry_point}.

Most Recent Reconnaissance Period: The most recent reconnaissance period for an incident was {most_recent_reconnaissance_period}.

Post-Incident Analysis

Most Significant Root Cause: The most significant root cause identified in post-incident analysis was {most_significant_root_cause}.

Most Significant Corrective Action: The most significant corrective action taken based on post-incident analysis was {most_significant_corrective_action}.

What Do We Measure?

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Incident
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Finding
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Grade
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Digital Assets

Every week, Rankiteo analyzes billions of signals to give organizations a sharper, faster view of emerging risks. With deeper, more actionable intelligence at their fingertips, security teams can outpace threat actors, respond instantly to Zero-Day attacks, and dramatically shrink their risk exposure window.

These are some of the factors we use to calculate the overall score:

Network Security

Identify exposed access points, detect misconfigured SSL certificates, and uncover vulnerabilities across the network infrastructure.

SBOM (Software Bill of Materials)

Gain visibility into the software components used within an organization to detect vulnerabilities, manage risk, and ensure supply chain security.

CMDB (Configuration Management Database)

Monitor and manage all IT assets and their configurations to ensure accurate, real-time visibility across the company's technology environment.

Threat Intelligence

Leverage real-time insights on active threats, malware campaigns, and emerging vulnerabilities to proactively defend against evolving cyberattacks.

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