
Under Armour Company Cyber Security Posture
underarmour.comUnder Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and canโt imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why weโre here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
Under Armour Company Details
under-armour
12054 employees
889347.0
448
Retail Apparel and Fashion
underarmour.com
Scan still pending
UND_8402120
In-progress

Between 900 and 1000
This score is AI-generated and less favored by cyber insurers, who prefer the TPRM score.

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Under Armour Company Scoring based on AI Models
Model Name | Date | Description | Current Score Difference | Score |
---|---|---|---|---|
AVERAGE-Industry | 03-12-2025 | This score represents the average cybersecurity rating of companies already scanned within the same industry. It provides a benchmark to compare an individual company's security posture against its industry peers. | N/A | Between 900 and 1000 |
Under Armour Company Cyber Security News & History
Entity | Type | Severity | Impact | Seen | Url ID | Details | View |
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Under Armour Company Subsidiaries

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and canโt imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why weโre here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
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Under Armour Cyber Security News
Ascension's Data Breach Affects Millions
"Ascension was hacked through a social engineering email from a ransomware gang that lured an employee of Ascension to download malware thatย ...
Under Armour and the strength in going over to cloud
One of the world's leading athletic performance footwear and apparel manufacturing companies, Under Armour, has recently facilitated its SAPย ...
Cybercrime Diary, Vol. 3, No. 1: Whoโs Hacked? Latest Data Breaches And Cyberattacks
Although Facebook has dominated the cybersecurity media headlines over the past few weeks, and the hacks on major brands before that,ย ...
Onapsis Premieres New Book โCybersecurity for SAPโ at SAPinsider North America
Onapsis, the global leader in SAP cybersecurity and compliance, announces the launch of its highly anticipated book, โCybersecurity for SAPย ...
Tenable, the Maryland cybersecurity juggernaut, is opening an office in Israel
Tenable opens new office in Israel, taps chief product officer. Columbia-headquartered Tenable's employees in the Tel Aviv region will now workย ...
Change Healthcare Tallies 190 Million Data Breach Victims
ALPHV/Blackcat, a ransomware group, was identified as the cybercrime threat actor behind the security breach on Change Healthcare, the companyย ...
A Scholarly U.S. Soldier Heads Up Cybersecurity At Under Armour
Matt Dunlop, vice president and chief information security officer (CISO) at Under Armour, actually fits the description of a cyber warrior โย ...
Security Experts Weigh In On Massive Data Breach Of 150 Million MyFitnessPal Accounts
Security experts share their thoughts about the data breach of MyFitnessPal disclosed by Under Armour, and how the security landscape inย ...
Fal.Con 2024 Brings Industry Leaders Together for the Cybersecurity Event of the Year
CrowdStrike (NASDAQ: CRWD) today announced another record-setting year for Fal.Con, cybersecurity's premier user conference that bringsย ...

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Frequently Asked Questions (FAQ) on Cybersecurity Incidents
Under Armour CyberSecurity History Information
Total Incidents: According to Rankiteo, Under Armour has faced 0 incidents in the past.
Incident Types: As of the current reporting period, Under Armour has not encountered any cybersecurity incidents.
Total Financial Loss: The total financial loss from these incidents is estimated to be {total_financial_loss}.
Cybersecurity Posture: The company's overall cybersecurity posture is described as Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and canโt imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why weโre here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit..
Detection and Response: The company detects and responds to cybersecurity incidents through {description_of_detection_and_response_process}.
Incident Details

Incident 1: Ransomware Attack
Title: {Incident_Title}
Description: {Brief_description_of_the_incident}
Date Detected: {Detection_Date}
Date Publicly Disclosed: {Disclosure_Date}
Date Resolved: {Resolution_Date}
Type: {Type_of_Attack}
Attack Vector: {Attack_Vector}
Vulnerability Exploited: {Vulnerability}
Threat Actor: {Threat_Actor}
Motivation: {Motivation}

Incident 2: Data Breach
Title: {Incident_Title}
Description: {Brief_description_of_the_incident}
Date Detected: {Detection_Date}
Date Publicly Disclosed: {Disclosure_Date}
Date Resolved: {Resolution_Date}
Type: {Type_of_Attack}
Attack Vector: {Attack_Vector}
Vulnerability Exploited: {Vulnerability}
Threat Actor: {Threat_Actor}
Motivation: {Motivation}
Common Attack Types: As of now, the company has not encountered any reported incidents involving common cyberattacks.
Identification of Attack Vectors: The company identifies the attack vectors used in incidents through {description_of_identification_process}.
Impact of the Incidents

Incident 1: Ransomware Attack
Financial Loss: {Financial_Loss}
Data Compromised: {Data_Compromised}
Systems Affected: {Systems_Affected}
Downtime: {Downtime}
Operational Impact: {Operational_Impact}
Conversion Rate Impact: {Conversion_Rate_Impact}
Revenue Loss: {Revenue_Loss}
Customer Complaints: {Customer_Complaints}
Brand Reputation Impact: {Brand_Reputation_Impact}
Legal Liabilities: {Legal_Liabilities}
Identity Theft Risk: {Identity_Theft_Risk}
Payment Information Risk: {Payment_Information_Risk}

Incident 2: Data Breach
Financial Loss: {Financial_Loss}
Data Compromised: {Data_Compromised}
Systems Affected: {Systems_Affected}
Downtime: {Downtime}
Operational Impact: {Operational_Impact}
Conversion Rate Impact: {Conversion_Rate_Impact}
Revenue Loss: {Revenue_Loss}
Customer Complaints: {Customer_Complaints}
Brand Reputation Impact: {Brand_Reputation_Impact}
Legal Liabilities: {Legal_Liabilities}
Identity Theft Risk: {Identity_Theft_Risk}
Payment Information Risk: {Payment_Information_Risk}
Average Financial Loss: The average financial loss per incident is {average_financial_loss}.
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are {list_of_commonly_compromised_data_types}.

Incident 1: Ransomware Attack
Entity Name: {Entity_Name}
Entity Type: {Entity_Type}
Industry: {Industry}
Location: {Location}
Size: {Size}
Customers Affected: {Customers_Affected}

Incident 2: Data Breach
Entity Name: {Entity_Name}
Entity Type: {Entity_Type}
Industry: {Industry}
Location: {Location}
Size: {Size}
Customers Affected: {Customers_Affected}
Response to the Incidents

Incident 1: Ransomware Attack
Incident Response Plan Activated: {Yes/No}
Third Party Assistance: {Yes/No}
Law Enforcement Notified: {Yes/No}
Containment Measures: {Containment_Measures}
Remediation Measures: {Remediation_Measures}
Recovery Measures: {Recovery_Measures}
Communication Strategy: {Communication_Strategy}
Adaptive Behavioral WAF: {Adaptive_Behavioral_WAF}
On-Demand Scrubbing Services: {On_Demand_Scrubbing_Services}
Network Segmentation: {Network_Segmentation}
Enhanced Monitoring: {Enhanced_Monitoring}

Incident 2: Data Breach
Incident Response Plan Activated: {Yes/No}
Third Party Assistance: {Yes/No}
Law Enforcement Notified: {Yes/No}
Containment Measures: {Containment_Measures}
Remediation Measures: {Remediation_Measures}
Recovery Measures: {Recovery_Measures}
Communication Strategy: {Communication_Strategy}
Adaptive Behavioral WAF: {Adaptive_Behavioral_WAF}
On-Demand Scrubbing Services: {On_Demand_Scrubbing_Services}
Network Segmentation: {Network_Segmentation}
Enhanced Monitoring: {Enhanced_Monitoring}
Incident Response Plan: The company's incident response plan is described as {description_of_incident_response_plan}.
Third-Party Assistance: The company involves third-party assistance in incident response through {description_of_third_party_involvement}.
Data Breach Information

Incident 2: Data Breach
Type of Data Compromised: {Type_of_Data}
Number of Records Exposed: {Number_of_Records}
Sensitivity of Data: {Sensitivity_of_Data}
Data Exfiltration: {Yes/No}
Data Encryption: {Yes/No}
File Types Exposed: {File_Types}
Personally Identifiable Information: {Yes/No}
Prevention of Data Exfiltration: The company takes the following measures to prevent data exfiltration: {description_of_prevention_measures}.
Handling of PII Incidents: The company handles incidents involving personally identifiable information (PII) through {description_of_handling_process}.
Ransomware Information

Incident 1: Ransomware Attack
Ransom Demanded: {Ransom_Amount}
Ransom Paid: {Ransom_Paid}
Ransomware Strain: {Ransomware_Strain}
Data Encryption: {Yes/No}
Data Exfiltration: {Yes/No}
Ransom Payment Policy: The company's policy on paying ransoms in ransomware incidents is described as {description_of_ransom_payment_policy}.
Data Recovery from Ransomware: The company recovers data encrypted by ransomware through {description_of_data_recovery_process}.
Regulatory Compliance

Incident 1: Ransomware Attack
Regulations Violated: {Regulations_Violated}
Fines Imposed: {Fines_Imposed}
Legal Actions: {Legal_Actions}
Regulatory Notifications: {Regulatory_Notifications}

Incident 2: Data Breach
Regulations Violated: {Regulations_Violated}
Fines Imposed: {Fines_Imposed}
Legal Actions: {Legal_Actions}
Regulatory Notifications: {Regulatory_Notifications}
Regulatory Frameworks: The company complies with the following regulatory frameworks regarding cybersecurity: {list_of_regulatory_frameworks}.
Ensuring Regulatory Compliance: The company ensures compliance with regulatory requirements through {description_of_compliance_measures}.
Lessons Learned and Recommendations

Incident 1: Ransomware Attack
Lessons Learned: {Lessons_Learned}

Incident 2: Data Breach
Lessons Learned: {Lessons_Learned}

Incident 1: Ransomware Attack
Recommendations: {Recommendations}

Incident 2: Data Breach
Recommendations: {Recommendations}
Key Lessons Learned: The key lessons learned from past incidents are {list_of_key_lessons_learned}.
Implemented Recommendations: The company has implemented the following recommendations to improve cybersecurity: {list_of_implemented_recommendations}.
References
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at {list_of_additional_resources}.
Investigation Status

Incident 1: Ransomware Attack
Investigation Status: {Investigation_Status}

Incident 2: Data Breach
Investigation Status: {Investigation_Status}
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through {description_of_communication_process}.
Stakeholder and Customer Advisories

Incident 1: Ransomware Attack
Stakeholder Advisories: {Stakeholder_Advisories}
Customer Advisories: {Customer_Advisories}

Incident 2: Data Breach
Stakeholder Advisories: {Stakeholder_Advisories}
Customer Advisories: {Customer_Advisories}
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: {description_of_advisories_provided}.
Initial Access Broker

Incident 1: Ransomware Attack
Entry Point: {Entry_Point}
Reconnaissance Period: {Reconnaissance_Period}
Backdoors Established: {Backdoors_Established}
High Value Targets: {High_Value_Targets}
Data Sold on Dark Web: {Yes/No}

Incident 2: Data Breach
Entry Point: {Entry_Point}
Reconnaissance Period: {Reconnaissance_Period}
Backdoors Established: {Backdoors_Established}
High Value Targets: {High_Value_Targets}
Data Sold on Dark Web: {Yes/No}
Monitoring and Mitigation of Initial Access Brokers: The company monitors and mitigates the activities of initial access brokers through {description_of_monitoring_and_mitigation_measures}.
Post-Incident Analysis

Incident 1: Ransomware Attack
Root Causes: {Root_Causes}
Corrective Actions: {Corrective_Actions}

Incident 2: Data Breach
Root Causes: {Root_Causes}
Corrective Actions: {Corrective_Actions}
Post-Incident Analysis Process: The company's process for conducting post-incident analysis is described as {description_of_post_incident_analysis_process}.
Corrective Actions Taken: The company has taken the following corrective actions based on post-incident analysis: {list_of_corrective_actions_taken}.
Additional Questions
General Information
Ransom Payment History: The company has {paid/not_paid} ransoms in the past.
Last Ransom Demanded: The amount of the last ransom demanded was {last_ransom_amount}.
Last Attacking Group: The attacking group in the last incident was {last_attacking_group}.
Incident Details
Most Recent Incident Detected: The most recent incident detected was on {most_recent_incident_detected_date}.
Most Recent Incident Publicly Disclosed: The most recent incident publicly disclosed was on {most_recent_incident_publicly_disclosed_date}.
Most Recent Incident Resolved: The most recent incident resolved was on {most_recent_incident_resolved_date}.
Impact of the Incidents
Highest Financial Loss: The highest financial loss from an incident was {highest_financial_loss}.
Most Significant Data Compromised: The most significant data compromised in an incident was {most_significant_data_compromised}.
Most Significant System Affected: The most significant system affected in an incident was {most_significant_system_affected}.
Response to the Incidents
Third-Party Assistance in Most Recent Incident: The third-party assistance involved in the most recent incident was {third_party_assistance_in_most_recent_incident}.
Containment Measures in Most Recent Incident: The containment measures taken in the most recent incident were {containment_measures_in_most_recent_incident}.
Data Breach Information
Most Sensitive Data Compromised: The most sensitive data compromised in a breach was {most_sensitive_data_compromised}.
Number of Records Exposed: The number of records exposed in the most significant breach was {number_of_records_exposed}.
Ransomware Information
Highest Ransom Demanded: The highest ransom demanded in a ransomware incident was {highest_ransom_demanded}.
Highest Ransom Paid: The highest ransom paid in a ransomware incident was {highest_ransom_paid}.
Regulatory Compliance
Highest Fine Imposed: The highest fine imposed for a regulatory violation was {highest_fine_imposed}.
Most Significant Legal Action: The most significant legal action taken for a regulatory violation was {most_significant_legal_action}.
Lessons Learned and Recommendations
Most Significant Lesson Learned: The most significant lesson learned from past incidents was {most_significant_lesson_learned}.
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was {most_significant_recommendation_implemented}.
References
Most Recent Source: The most recent source of information about an incident is {most_recent_source}.
Most Recent URL for Additional Resources: The most recent URL for additional resources on cybersecurity best practices is {most_recent_url}.
Investigation Status
Current Status of Most Recent Investigation: The current status of the most recent investigation is {current_status_of_most_recent_investigation}.
Stakeholder and Customer Advisories
Most Recent Stakeholder Advisory: The most recent stakeholder advisory issued was {most_recent_stakeholder_advisory}.
Most Recent Customer Advisory: The most recent customer advisory issued was {most_recent_customer_advisory}.
Initial Access Broker
Most Recent Entry Point: The most recent entry point used by an initial access broker was {most_recent_entry_point}.
Most Recent Reconnaissance Period: The most recent reconnaissance period for an incident was {most_recent_reconnaissance_period}.
Post-Incident Analysis
Most Significant Root Cause: The most significant root cause identified in post-incident analysis was {most_significant_root_cause}.
Most Significant Corrective Action: The most significant corrective action taken based on post-incident analysis was {most_significant_corrective_action}.
What Do We Measure?
Every week, Rankiteo analyzes billions of signals to give organizations a sharper, faster view of emerging risks. With deeper, more actionable intelligence at their fingertips, security teams can outpace threat actors, respond instantly to Zero-Day attacks, and dramatically shrink their risk exposure window.
These are some of the factors we use to calculate the overall score:
Identify exposed access points, detect misconfigured SSL certificates, and uncover vulnerabilities across the network infrastructure.
Gain visibility into the software components used within an organization to detect vulnerabilities, manage risk, and ensure supply chain security.
Monitor and manage all IT assets and their configurations to ensure accurate, real-time visibility across the company's technology environment.
Leverage real-time insights on active threats, malware campaigns, and emerging vulnerabilities to proactively defend against evolving cyberattacks.
