Minisolife Global
MINISO was founded in 2013 and we are headquartered in Guangzhou, China. Recognized as a "Top 500 Chinese Enterprise" and a "National High-Tech Enterprise", MINISO is dual primary listed on the New York Stock Exchange (NYSE) and the Hong Kong Stock Exchange (HKEX). As of September 30, 2025, MINISO has entered 112 markets, operating over 8,000 stores worldwide. With a dual strategy of “Licensed IP + Proprietary IP”, we have established deep collaborations with more than 150 globally renowned IPs, including Disney, while successfully incubating original IPs such as Gift Bear and Friends and DunDun. In addition, we have secured exclusive partnerships with artist IPs including YOYO, Kumaru, and Carrot Street, building a comprehensive IP matrix that spans all age groups and blends cultural depth with emotional resonance. As a global enterprise with a human touch, we consistently view talent and corporate culture as our most valuable assets and are committed to providing our employees with broad development platforms and diverse career growth paths.In terms of employee care, we have invested RMB 10 million to establish an Employee Marriage and Childbirth Fund, offering cash rewards of RMB 10,000 or more for our employees' new marriages and births. In our retail stores, we have introduced a "Comfort Award" bonus program, while at our headquarters, our employees can access thoughtfully designed facilities such as gyms, yoga studios, massage rooms, and maternity rooms. In recent years, we have won over 30 employer awards, including Forbes China's Most Popular Employer、《Harvard Business Review》High Energy Team Awards-Globalization Award、HR Asia Best Companies To Work For In Asia Award、Great Place to Work®Certification、Linkedin Global Talent Magnet Employer etc.
