BlueKai Company Cyber Security Posture
bluekai.comBlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn, or visit our website at: http://www.oracle.com/marketingcloud
BlueKai Company Details
bluekai
6 employees
7721.0
541
Advertising Services
bluekai.com
Scan still pending
BLU_1544255
In-progress
BlueKai Risk Score (AI oriented)Between 900 and 1000
This score is AI-generated and less favored by cyber insurers, who prefer the TPRM score.
BlueKai Global Score.png)
BlueKai Company Scoring based on AI Models
| Model Name | Date | Description | Current Score Difference | Score |
|---|---|---|---|---|
| AVERAGE-Industry | 03-12-2025 | This score represents the average cybersecurity rating of companies already scanned within the same industry. It provides a benchmark to compare an individual company's security posture against its industry peers. | N/A | Between 900 and 1000 |
BlueKai Company Cyber Security News & History
| Entity | Type | Severity | Impact | Seen | Url ID | Details | View |
|---|---|---|---|---|---|---|---|
| BlueKai | Data Leak | 85 | 3 | 06/2020 | BLU19566123 | Link | |
Rankiteo Explanation : Attack with significant impact with internal employee data leaksDescription: BlueKai, which Oracle bought for a little over $400 million in 2014, is barely known outside marketing circles, but it amassed one of the largest banks of web tracking data outside of the federal government. This web tracking data was spilling out onto the open internet because a server was left unsecured and without a password, exposing billions of records for anyone to find. Names, home addresses, email addresses, and other identifiable data were in the database which was compromised. The data also revealed sensitive users’ web browsing activity from purchases to newsletter unsubscribes. | |||||||
BlueKai Company Subsidiaries
BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn, or visit our website at: http://www.oracle.com/marketingcloud
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BlueKai Cyber Security News
The Big Data Breaches of 2020: What Happened & What Did We Learn?
Let's take a closer look at four of the big data breaches of 2020 — and what we can learn from these incidents to avoid a repeat of similar ...
Oracle’s BlueKai tracks you across the web. That data spilled online
This data — known as a web browser's “user agent” — may not seem sensitive, but when fused together it can create a unique “fingerprint” of a ...
Oracle’s BlueKai Spilled ‘Billions Of Records’ Of Web-Tracking Data
Tech giant and data-harvester Oracle has exposed billions of records of people all over the globe by leaving a server unsecured without a password.
Billions of internet activity records tracked by Oracle’s BlueKai leaked online
BlueKai, a company bought by Oracle in 2014, has leaked. The database of internet activity records was left on the open web in an unsecured ...
Oracle agrees to buy big data marketing platform BlueKai
BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed ...
The top 10 data breaches of 2020
Security magazine brings you a list of 2020's top 10 data breaches and a few honorable mentions. Stay tuned for Hallenbeck's predictions for the cybersecurity ...
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Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
BlueKai CyberSecurity History Information
How many cyber incidents has BlueKai faced?
Total Incidents: According to Rankiteo, BlueKai has faced 1 incident in the past.
What types of cybersecurity incidents have occurred at BlueKai?
Incident Types: The types of cybersecurity incidents that have occurred incident Data Leak.
Incident Details
Can you provide details on each incident?
Incident : Data Breach
Title: BlueKai Data Breach
Description: BlueKai, a company acquired by Oracle, left a server unsecured, exposing billions of records containing sensitive web tracking data, including names, home addresses, email addresses, and web browsing activity.
Type: Data Breach
Attack Vector: Unsecured Server
Vulnerability Exploited: Lack of password protection
What are the most common types of attacks the company has faced?
Common Attack Types: The most common types of attacks the company has faced is Data Leak.
Impact of the Incidents
What was the impact of each incident?
Incident : Data Breach BLU19566123
Data Compromised: Names, Home addresses, Email addresses, Web browsing activity
What types of data are most commonly compromised in incidents?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Names, Home addresses, Email addresses and Web browsing activity.
Which entities were affected by each incident?
Data Breach Information
What type of data was compromised in each breach?
Incident : Data Breach BLU19566123
Type of Data Compromised: Names, Home addresses, Email addresses, Web browsing activity
Number of Records Exposed: Billions
Sensitivity of Data: High
Personally Identifiable Information: Yes
Additional Questions
Impact of the Incidents
What was the most significant data compromised in an incident?
Most Significant Data Compromised: The most significant data compromised in an incident were Names, Home addresses, Email addresses and Web browsing activity.
Data Breach Information
What was the most sensitive data compromised in a breach?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were Names, Home addresses, Email addresses and Web browsing activity.
What was the number of records exposed in the most significant breach?
Number of Records Exposed in Most Significant Breach: The number of records exposed in the most significant breach was 0.
What Do We Measure?
Every week, Rankiteo analyzes billions of signals to give organizations a sharper, faster view of emerging risks. With deeper, more actionable intelligence at their fingertips, security teams can outpace threat actors, respond instantly to Zero-Day attacks, and dramatically shrink their risk exposure window.
These are some of the factors we use to calculate the overall score:
Identify exposed access points, detect misconfigured SSL certificates, and uncover vulnerabilities across the network infrastructure.
Gain visibility into the software components used within an organization to detect vulnerabilities, manage risk, and ensure supply chain security.
Monitor and manage all IT assets and their configurations to ensure accurate, real-time visibility across the company's technology environment.
Leverage real-time insights on active threats, malware campaigns, and emerging vulnerabilities to proactively defend against evolving cyberattacks.
